Designer & Researcher
As we shape products, those products shape us. That’s why I design society-first — with purpose and integrity.
As a UX designer and researcher, I am driven by a fascination with the reciprocal relationship between people and the world we inhabit. I am compelled by complex, multi-faceted problems. Shaped by my background working on anti-corruption and governance initiatives in Russia and Ukraine, I bring a holistic, systems-level approach to design and research. This experience has honed my ability to tackle intricate challenges, digging into their philosophical, historical, and political underpinnings to uncover meaningful insights and uncovering diverse perspectives to design innovative solutions.
Currently, I work at Amazon, as the sole UX researcher on the team designing and delivering a new Amazon Benefits experience to 1.5 million employees worldwide. I conduct mixed methods studies to help the team understand the boundaries — risks and opportunities — around moving toward a personalized, AI-powered experience. The work is centered on empowering employees to discover — and use — the most optimal benefits for their needs, and helps to foster more comprehensive support for employees as well as more equitable work environment that attracts and retains top talent - benefiting not just employees, but also the broader community.
Here are case studies from three of my more recent projects (and my resume):
Currently, I work at Amazon, as the sole UX researcher on the team designing and delivering a new Amazon Benefits experience to 1.5 million employees worldwide. I conduct mixed methods studies to help the team understand the boundaries — risks and opportunities — around moving toward a personalized, AI-powered experience. The work is centered on empowering employees to discover — and use — the most optimal benefits for their needs, and helps to foster more comprehensive support for employees as well as more equitable work environment that attracts and retains top talent - benefiting not just employees, but also the broader community.
Here are case studies from three of my more recent projects (and my resume):
- Product: Amazon Benefits (2024)
- Product: CVS Health Appointments (2022)
- Service Design: Healthcare Delivery (2021)
I received my MA from the European University at Saint Petersburg, Russia, and hold a B.A. in English Language and Literature and Global Media Studies from the University of Michigan, Ann Arbor. I welcome the opportunity to discuss how my multifaceted background can contribute to your organization's most complex challenges.
© 2024 — Rachel Grossman